Conditional Content Block
Someone clicks a link in your newsletter. The same link, same page, same slug. But thanks to a campaign parameter, that newsletter subscriber sees a completely different call to action than the average website lurker, after he or she clicked that campaign link. You can speak to them directly, follow up on the exact topic from the email, even change the tone or offer. That’s not just personalization, that’s precision. It makes the difference between a bounce and a booked call.
Check out the example!
We created a live example of the newsletter experience we described above.
This is the link to the page about the Series.
Same page, but now with a parameter appended, for example, from your newsletter welcoming a new subscriber!
And this is only a small example of the power of this Block
Check out the template for the single events. You will see in the top that there is a condition for the location: if it’s an online event, time us always CEST.
Display of the price is based on the level of the training.
You can read more about it in this article called “How one smart block can change everything“.