Beyond Contact Forms: Build Your Conversion Engine

Forms are more than fields. They’re where users commit, convert, or click away. In this session, we go beyond “just collecting data” and explore how to build forms that actively drive your business forward.

You’ll learn how to structure forms that reduce hesitation, support user intent, and serve as the backbone of your conversion strategy. This isn’t about theory. You’ll build hands-on with Greyd.Suite’s Form Builder and connect directly to Omnisend to create a seamless marketing automation flow.

This session is ideal for marketers, designers, and agencies working with lead generation, service inquiries, or eCommerce funnels.

What we’ll cover:

• How to create multi-step forms with dynamic logic, branded layouts, and reusable field structures
• How to adapt form behavior based on user input or behavior
• How to turn form submissions into triggers for segmented email flows in Omnisend
• How to track form abandonment and re-engage users with context-aware emails
• How to meet GDPR requirements while maintaining conversion performance

Use cases we’ll explore:

• Smart quote request forms that personalize based on selected services
• Webinar or event signup forms with integrated follow-up sequences
• Abandoned form workflows for higher re-engagement rates
• Product onboarding or consultation request forms with advanced logic

You’ll leave with a fully working conversion form that includes:

• Dynamic logic and field validation
• Omnisend automation connection
• GDPR-friendly configuration
• Ready-to-reuse templates and workflows

This session blends UX thinking with marketing automation and is designed to give you a full conversion engine—not just a submission box.