Building a DXP with WordPress and Greyd.Suite

Modern websites aren’t just content repositories. They are dynamic platforms where every visitor expects relevance, clarity, and speed. In this training, you’ll learn how to architect and deliver full Digital Experience Platforms (DXPs) using WordPress and Greyd.Suite.

A DXP isn’t a plugin or a theme. It’s a strategic approach to content delivery, personalization, and conversion, where every component works together to serve the right content to the right audience at the right time.

We’ll cover how to turn WordPress into a robust, scalable DXP that supports marketing teams, editorial workflows, and user segmentation, all without relying on third-party page builders or fragile custom code.

What we’ll cover:

• Building a DXP-ready WordPress setup using core blocks and Greyd.Suite features
• Creating modular templates and reusable content models for editorial efficiency
• Structuring content with taxonomy and metadata to enable precise filtering
• Designing navigation flows that respond to user behavior and intent
• Preparing your site for integration with tools like Omnisend, Matomo, and HubSpot
• Balancing performance, accessibility, and flexibility in high-traffic environments

Use cases we’ll explore:

• Content-heavy platforms like universities or media outlets with layered audiences
• Marketing-driven sites that need to personalize journeys for different personas
• Internal platforms for companies needing role-based content delivery
• Customer platforms that combine dynamic data, documentation, and engagement flows

By the end of the day, you’ll have a functional demo setup, a clear strategy to build your own DXP, and the confidence to tackle complex content structures with elegance and control.