Prefab Events content

Tree-lined avenue leading to a striking glass building with rooftop vegetation, nestled between historic architecture and a skyline of modern towers.

From Webshop to Platform: Commerce-First DXPs

Date:

January 13, 2026

Time:

from 10:00 am to 4:30 pm

Format:

In-person

Level:

experienced

If a WooCommerce site is only focused on transactions, it’s leaving value on the table. This session shows you how to transform an online store into a customer-centric digital experience platform (DXP) that informs, adapts, and drives growth, far beyond the checkout button.

You’ll learn how to use Greyd.Suite’s dynamic templates system, query system, and dynamic content tools to orchestrate personalized experiences across the entire funnel.

This session blends business strategy, user journey design, and hands-on implementation. You’ll walk away with:

  • Sample layouts and templates for common personalization scenarios
  • A clear strategy to pitch and build DXP-style stores for clients or your own business
  • A reusable page structure tailored for WooCommerce DXPs

What makes this a DXP?

You’ll structure the store not just as a product catalogue, but as a central content and conversion hub, where:

  • Product discovery adapts to each visitor’s behavior and interest  
  • Educational and support content is integrated into the journey (e.g. size guides, how-tos, or comparison tools)  
  • Logged-in users experience tailored offers, messages, and layout changes  
  • Post-purchase flows are driven by content, not just emails  

In this session, we’ll cover:

  • How to turn WooCommerce product archives into personalized discovery tools using dynamic filtering and content blocks
  • How to structure category pages as campaign-ready landing pages, not just listings
  • How to integrate upsells, related content, and FAQs directly into the product experience
  • How to use Greyd.Suite’s layout and conditional content tools to build once, vary infinitely
  • How to connect WooCommerce with platforms like Omnisend to segment users and drive personalized re-engagement
  • How to maintain design and content consistency across marketing and commerce without developer bottlenecks

Key use cases we’ll cover live:

  • A WooCommerce-based DXP for a multi-language B2C brand
  • A scalable product education portal with dynamic guides per product category
  • A high-conversion campaign flow with tracked user behavior and layout adaptations

Location*

Fee

€ 895

Your expert instructor

Young man in a hoodie and tailored blazer, smiling in front of a wall covered in colorful sticky notes, in a creative office environment.

Noah Becker*

Strategic WordPress Operations Trainer

Specializations

Funnel Building, Project Management, WooCommerce

Noah brings 10 years of cross-disciplinary expertise from SaaS startups and enterprise product teams. He’s fluent in the language of marketers, devs, and project managers—and teaches with that rare blend of clarity and technical accuracy.

* about this content

Heads up: this is demo content. The training itself could absolutely be real with Greyd.Suite, but the event, trainer, and location are all made up. Any similarity to real people or places is just coincidence. The images were created with the help of AI.