{"id":535,"date":"2025-06-17T00:00:00","date_gmt":"2025-06-17T00:00:00","guid":{"rendered":"https:\/\/prefab.greyd.io\/events\/event\/from-webshop-to-platform-commerce-first-dxps-london-01-06-2027\/"},"modified":"2025-06-17T20:47:55","modified_gmt":"2025-06-17T20:47:55","slug":"from-webshop-to-platform-commerce-first-dxps-london-01-06-2027","status":"publish","type":"event","link":"https:\/\/prefab.greyd.io\/events\/event\/from-webshop-to-platform-commerce-first-dxps-london-01-06-2027\/","title":{"rendered":"From Webshop to Platform: Commerce-First DXPs"},"content":{"rendered":"\n<p>If a WooCommerce site is only focused on transactions, it&#8217;s leaving value on the table. This session shows you how to transform an online store into a customer-centric digital experience platform (DXP) that informs, adapts, and drives growth, far beyond the checkout button.<\/p>\n\n\n\n<p>You\u2019ll learn how to use Greyd.Suite\u2019s dynamic templates system, query system, and dynamic content tools to orchestrate personalized experiences across the entire funnel.<\/p>\n\n\n\n<p>This session blends business strategy, user journey design, and hands-on implementation. You\u2019ll walk away with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sample layouts and templates for common personalization scenarios<\/li>\n\n\n\n<li>A clear strategy to pitch and build DXP-style stores for clients or your own business<\/li>\n\n\n\n<li>A reusable page structure tailored for WooCommerce DXPs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What makes this a DXP?<\/h2>\n\n\n\n<p>You\u2019ll structure the store not just as a product catalogue, but as a central content and conversion hub, where:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product discovery adapts to each visitor\u2019s behavior and interest \u00a0<\/li>\n\n\n\n<li>Educational and support content is integrated into the journey (e.g. size guides, how-tos, or comparison tools) \u00a0<\/li>\n\n\n\n<li>Logged-in users experience tailored offers, messages, and layout changes \u00a0<\/li>\n\n\n\n<li>Post-purchase flows are driven by content, not just emails \u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In this session, we\u2019ll cover:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to turn WooCommerce product archives into personalized discovery tools using dynamic filtering and content blocks<\/li>\n\n\n\n<li>How to structure category pages as campaign-ready landing pages, not just listings<\/li>\n\n\n\n<li>How to integrate upsells, related content, and FAQs directly into the product experience<\/li>\n\n\n\n<li>How to use Greyd.Suite\u2019s layout and conditional content tools to build once, vary infinitely<\/li>\n\n\n\n<li>How to connect WooCommerce with platforms like Omnisend to segment users and drive personalized re-engagement<\/li>\n\n\n\n<li>How to maintain design and content consistency across marketing and commerce without developer bottlenecks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Key use cases we\u2019ll cover live:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A WooCommerce-based DXP for a multi-language B2C brand<\/li>\n\n\n\n<li>A scalable product education portal with dynamic guides per product category<\/li>\n\n\n\n<li>A high-conversion campaign flow with tracked user behavior and layout adaptations<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Upgrade your WooCommerce site into a conversion-focused platform for long-term growth.<\/p>\n","protected":false},"author":1,"template":"","meta":{"greyd_block_editor_preview":[]},"event_tag":[],"experts":[94],"locations":[5],"topic":[126],"series":[],"class_list":["post-535","event","type-event","status-publish","hentry","experts-noah-becker","locations-london","topic-woocommerce-funnel-building"],"_links":{"self":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"event_tag","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event_tag?post=535"},{"taxonomy":"experts","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/experts?post=535"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/locations?post=535"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/topic?post=535"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/series?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}