{"id":579,"date":"2025-06-17T00:00:00","date_gmt":"2025-06-17T00:00:00","guid":{"rendered":"https:\/\/prefab.greyd.io\/events\/event\/building-a-dxp-with-wordpress-and-greyd-suite-dusseldorf-04-04-2028\/"},"modified":"2025-06-18T05:59:07","modified_gmt":"2025-06-18T05:59:07","slug":"building-a-dxp-with-wordpress-and-greyd-suite-dusseldorf-04-04-2028","status":"publish","type":"event","link":"https:\/\/prefab.greyd.io\/events\/event\/building-a-dxp-with-wordpress-and-greyd-suite-dusseldorf-04-04-2028\/","title":{"rendered":"Building a DXP with WordPress and Greyd.Suite"},"content":{"rendered":"\n<p>Modern websites aren\u2019t just content repositories. They are dynamic platforms where every visitor expects relevance, clarity, and speed. In this training, you&#8217;ll learn how to architect and deliver full <a href=\"https:\/\/greyd.io\/the-power-of-digital-experience-platforms\/\">Digital Experience Platforms (DXPs) using WordPress and Greyd.Suite<\/a>.<\/p>\n\n\n\n<p>A DXP isn\u2019t a plugin or a theme. It\u2019s a strategic approach to content delivery, personalization, and conversion, where every component works together to serve the right content to the right audience at the right time. <\/p>\n\n\n\n<p>We\u2019ll cover how to turn WordPress into a robust, scalable DXP that supports marketing teams, editorial workflows, and user segmentation, all without relying on third-party page builders or fragile custom code.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What we\u2019ll cover:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a DXP-ready WordPress setup using core blocks and Greyd.Suite features<\/li>\n\n\n\n<li>Creating modular templates and reusable content models for editorial efficiency<\/li>\n\n\n\n<li>Structuring content with taxonomy and metadata to enable precise filtering<\/li>\n\n\n\n<li>Designing navigation flows that respond to user behavior and intent<\/li>\n\n\n\n<li>Preparing your site for integration with tools like Omnisend, Matomo, and HubSpot<\/li>\n\n\n\n<li>Balancing performance, accessibility, and flexibility in high-traffic environments<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Use cases we\u2019ll explore:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content-heavy platforms like universities or media outlets with layered audiences<\/li>\n\n\n\n<li>Marketing-driven sites that need to personalize journeys for different personas<\/li>\n\n\n\n<li>Internal platforms for companies needing role-based content delivery<\/li>\n\n\n\n<li>Customer platforms that combine dynamic data, documentation, and engagement flows<\/li>\n<\/ul>\n\n\n\n<p>By the end of the day, you\u2019ll have a functional demo setup, a clear strategy to build your own DXP, and the confidence to tackle complex content structures with elegance and control.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create powerful digital experience platforms that integrate content, automation, and personalization.<\/p>\n","protected":false},"author":1,"template":"","meta":{"greyd_block_editor_preview":[]},"event_tag":[],"experts":[89],"locations":[7],"topic":[125],"series":[],"class_list":["post-579","event","type-event","status-publish","hentry","experts-david-weber","locations-dusseldorf","topic-dynamic-templates-api-integration"],"_links":{"self":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"event_tag","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/event_tag?post=579"},{"taxonomy":"experts","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/experts?post=579"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/locations?post=579"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/topic?post=579"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/prefab.greyd.io\/events\/wp-json\/wp\/v2\/series?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}